Lourdes is the founder of delvalle3d marketing consultancy and a principal at WebreDesigns since 2009.
Lourdes is an accomplished marketer with over 15 years of experience and a passion for driving innovation to optimize customer experiences and exceed business goals.
Lourdes has worked at the marketing director level at world-class companies like KPMG, PwC, MasterCard as well as at SAP and Citibank.
Whether working independently or as part of WebreDesigns, Lourdes' creative problem-solving approach and inquisitive mindset coupled with her foundational discipline in marketing and cognitive psychology has helped companies tackle complex B2C and B2B brand experience challenges in direct and digital environments.
She has a proven ability to translate customer insights and business objectives into highly effective marketing strategies; and experience developing and executing marketing strategies throughout the customer lifecycle including acquisition, engagement, loyalty and retention.
Lourdes is trained in project management and is a certified Microsoft Office Specialist. She is also proficient in various technologies and platforms used in web redesign and testing, collaboration, CRM, online and web analytics and marketing automation.
Lourdes graduated from Fordham University and resides in New York.
Specialties: Strategic Marketing Planning, Direct Marketing, Campaign Strategy & Execution, Segmentation, Creative & Messaging Development, Campaign Measurement & Analytics, Customer Experience Design, Market Research, Value Proposition Development, Project & Budget Management, Team & People Leadership, CyberRisk Management.