Here are some work samples grouped by business objective.
Thought Leadership Campaigns (educate, inspire and share best practices)
Brand Programs (achieve brand prominence and build brand loyalty)
Acquisition (generate leads, drive new business and regain sales)
Lead Nurture and Retention (cultivate customer relationships and reward loyalty)
Community Management (build relationships and engagement on web and social channels)
Customer Engagement and Web Development (improve customer experience and optimize web performance)
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Writing (individual assignments to write/edit copy for white papers, educational guides, enewsletters, blogs, social media style guides, etc.)